Search results for " online media"

Political Identities Constructed on a Social Network: The Labour Party on Facebook Boards

2019

This paper is concerned with how an (institutional) political identity is constructed on a Social Network (SN) wall, which represents the political identity of the party as designed in digital interactive contexts, and where political image constructions are eventually accepted or negotiated by the digital audience. Like other political parties, the Labour Party resorts to online platforms for official accounts and political message dissemination (Gerbaudo 2014; Boyd 2014) and constructs its (online) identity. Since interaction is seen (Baumann 2000; De Fina 2011) as the most important locus for the production of identities, this study looks at Facebook boards as interactional sites where t…